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Articles September-October 2020

Bose Integrator Fine Arts Solution Exploits Arenamatch Flexibility for Outdoor Installations

AV outdoor installations especially in sensitive constructions with peculiar physical restrictions require Speaker systems that are manipulative, customizable, for coverage horizontally and vertically..... read more

Acoustic and Audio System Design for Small Rooms – Part 3 - By Rahul Sarma

In Part 2 of the series, we spoke about the importance of sound isolation and how background noise can adversely impact the dynamic range of the audio playback. In Part 3 of the series..... read more

Articles July-August 2020

Banking On EYTE

EYTE Technologies Pvt. Ltd. spearheaded by Abdul Waheed was instrumental in helping realise a vision for UBS’ new Pune Office that works to automate and streamline Collaboration..... read more

Delta to Gain Momentum with Corporate and Education AV Solutions

The AV Industry business is experiencing positive growth in the iFPD segment for applications which include education and corporate..... read more

EULOGY - Ranjit Singh

Much-admired and acclaimed AV consultant, educator, speaker, trainer and AV-ICN CAVS instructor, Ranjit Singh, passed away on May 15, 2020 in Singapore leaving behind a huge void within the global..... read more

Acoustic and Audio System Design for Small Rooms- Part 2

In part 1 of this series we defined a small room, introduced the concept of sound waves as they relate to phase shift and comb filtering, and even touched on the Haas (precedence) effect. In this article, we will talk..... read more

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Powersoft Appoints SW Indian Distributor

Preeti Trading Corporation Has Been Appointed As Powersoft’s Distributor In The Region.



Powersoft has named Preeti Trading Corporation (PTC) its distributor for the region of South West India.

The company currently supports all kinds of commercial projects in the region, large and small, with its core customer base primarily consisting of small and medium-sized enterprises that sell and install audio equipment for use in commercial, governmental, corporate and public buildings.

“India is an extremely important market for Powersoft,” said Varun Mahesh Jagger, Powersoft’s Europe, India & Africa account manager – distribution. “We see great potential there for strong and consistent growth across all verticals.

“PTC has been appointed to reinforce that vision of a stronger India. It has a strong dealer network, and a consistent record of moving with the times. We see them as a partner who has taken and continues to take risks in order to come out on top.”

Kammal Dhingreja, chairman managing director at PTC, said: “As a premier AV import / distribution house, we have known and been in touch with Powersoft for many years now. We already distribute Martin Audio’s world class speaker products, and Powersoft’s amplifier platforms are a perfect addition to this side of our audio offering.

“PTC makes sure that quality comes first and is very proud of the high regard that customers have for our brands and services. We owe this to our qualified engineers and technicians, who continuously up our ante to incorporate newer technologies and state-of-the-art products.”

One of PTC’s goals for the new partnership is to increase the presence of Powersoft products in the region, thus making it easier to educate the industry about the brand and its innovative technologies.

“In India, despite the availability and activity of many brands, there is a huge void of knowledge and lack of physical stocks,” said Dhingreja. “This makes it difficult to provide the right equipment at the right time, whether for a demo or installation. This is where we come in.

“PTC is able to reach out to a wide range of potential resellers through our strong and young energetic team. This gives us more avenues to arrange demo days and, in turn, makes it more likely that PTC dealers will include Powersoft products in their projects.”

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