Aurora Multimedia Helps IIFL Enter the AV World
55-inch Samsung panels done in 2x3 configuration and powered by Aurora Multimedia Transceivers VLX-TC1-C, and a pair of Processors QXP-2
India Infoline- one of India’s top seven financial conglomerates in India- recently set up two video walls at its Bengaluru establishment. The video walls were deployed to showcase and promote the company’s different services & products, various information and latest updates amongst the visiting customers.
Aurora Multimedia Transceivers worked behind the scene to make all that happen much to the delight of the client and visiting patrons.
Aim
India Infoline determined the need to equip their Bengaluru office with some unique AV set-up that could contribute to the brand promotion to the customers as well as provide a unique experiential functionality to the trading members. The IT department was tasked with mapping the requirement and scouting for the right solution provider who could bring their vision to life.
Through their scouting and Research, the IT department finalized Bangaluru-based Digitech Communications at the system integrator for the install. Two video walls design was customized by Digitech- one at the entrance for the patrons and one in the trading area for the traders.
Solution
The IT department while searching for the right product in terms of their vision, budget and performance, came across Aurora Multimedia that perfectly fit the bill.
“We were looking at installing a solution that befit the IIFL brand and also provides best experience to the trading members; setting up video walls was central to the whole idea.” commented Harish Kumar, Area Operating Officer at IIFL-Bengaluru.
The design customized by Digitech comprised of six 55-inch Samsung panels each done in 2x3 configuration and powered by as many as 12 pairs of Aurora Multimedia Transceivers VLX-TC1-C, and a pair of Processors QXP-2.
“Each display is powered by a pair of Transceivers; so we installed six pairs of Transceivers for 2x3 configuration of video walls both at the entrance and the trading area. The entire video wall is powered by just one processor, the QXP-2 from Aurora Multimedia.” Discloesd Samuel Leo of Digitech.
Aurora Multimedia is one of the first company to come out with high performance and easy to install transceivers. Their compact design makes it easier to store as they require minimal rack space and cabling work.
The video wall was programmed to facilitate multi-window function so as to allow the user to play different content at once depending upon requirement.
“The most fascinating part of the experience is the ability to monitor and change as per our choice from the hand-held control panel,” adds in Harish Kumar. “It’s a made-easy operation which we are all so comfortable with.”
“This is probably done for the first time in India- we do not know if any install has this kind of customization,” says Nataraju Upputuri, Director of Aurora Multimedia India.
Trading Area:
To ensure no disturbance is caused in the trading area, the video walled installed here is equipped with a ‘acoustical privacy’ feature wherein the users can listen to the audio of the content playing in any of the window on the screen, directly in their ears, using Sennheiser stetho receivers. “The user can have either one channel playing on all the six panels making it one large window, or can have six different channels, that’s one,” described Samuel. “Two- having the audio of six different channels in one go will only create a muffle, so, we brought in a customization of choosing the desired channel’s audio by means of the stetho receivers. The user can switch between the channels as when they want.”
The Aurora transmitters not only receive signals but also transmit the signals. The signal received is then split into the various channels that is played on the screen and its audio is sourced by the stetho receivers. “It’s been a smooth and happy functioning thus far,” mentions Harish Kumar. “We haven’t seen any issue till now. We trusted the Aurora brand, and it is working so good.”