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Articles September - October 2022

7 New Trends in AV Conferencing to look out for this yearNew!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022.

Gone are the days of physical meetings, where people gathered in a single room, sat on leather-laden chairs, and used static whiteboards for their brainstorm sessions.... read more

Articles May-Jun 2022

CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Honouring the Legacy
Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture
NARENDRA NAIDU, Chairman and Managing Director, Rhino Engineers Pvt. Ltd.

This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature,... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

The CHORDFATHER   Experience   New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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CORPORATE FEATURE – PRO AUDIO



Understanding the Pro-Audio Market with Sennheiser

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.


Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India

Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India


The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again?

India has always been a music-loving country, for global as well as local artists. According to a survey by BookMyShow, 51%1 of entertainment enthusiasts were eager to attend live events. With the ease of COVID restrictions, and rise of vaccination rates, real life concerts are back. It almost did not matter that they were not yet back in full effect, because even a gradual return before the third wave of COVID, drew a large number of audiences from across the country. Considering the enthusiasm from people on wanting to attend concerts, the live music industry has been witnessing a remarkable recovery post the pandemic and one can say, that it is definitely heading towards its boom.

Which is why, once again artists are hopeful to connect with their audience one-on-one through live concerts. To prepare for future live performances, artists are looking for the best quality products that will amplify their sound in a manner that their audience is captivated and realises what they have been missing out on these couple of years.

So, considering the ever-increasing footfalls at music concerts, the live music industry will continue to grow in India in the coming years. Because live entertainment as a format will always remain a crucial element in providing a memorable experience to people. This will have a direct impact in the demand for superior professional equipment with cutting-edge technology, making it important for brands like us to constantly innovate and create the best to provide an impetus to this growing culture. Know More

How has the growth been for Sennheiser in India since the last year and what are Sennheiser's priority markets in India currently?

India is one of the key markets for Sennheiser. We have a well-structured and large team covering everything from sales to support to technical services.

Live performance and Audio-for-video continues to be the topmost focused vertical for us. Additionally, the pro audio market has been reporting substantial growth for the last couple of years. The market is likely to grow further based on factors like the transition to digital audio, smart solutions like Dante (VoIP), innovative solutions for meeting and conferences, and investment from clients in cutting-edge solutions to resolve their challenges. Other major factors playing a role are favourable regulations, growing investments in M&E, exponential rise in OTT platforms, and content creation.

Currently, we are focussing on tier 1 and tier 2 cities are an important market for us.

We have seen quite an encouraging growth in tier 2 cities with the increase in level of awareness of the customers.

They are well-informed, demand high quality and strong after sales support which very well resonates with Sennheiser's approach. This has helped us solidify our stance in these markets.

Could you elaborate on Sennheiser's channel strategies in the Indian market?

At Sennheiser, we have our wide and strong network of channel partners region-wise and business segment-wise across India. During such an unprecedented time, brands may need to consider a Phygital approach – a combination of both physical and digital, a new powerhouse of experiences.

In this model, the physical aspect works on the human connection which helps build trust & reliability, while the digital approach helps us acquire data, which when analysed can help reach out to our target audience, thus making this model a future-ready approach. This model is a powerful approach because it gives a 360-degree view of the current customer experience landscape and brings complete transformation in physical and frontend business.

In India, people have started understanding the importance and the meaning of a superior audio quality. While investing in any audio device, consumers should not look at the price as the ultimate criteria.

Speaking of Sennheiser, our major chunk of business comes from traditional channel. However, online channel is also gaining popularity with many customer groups. Keeping this in mind, brands need to find the right balance between online and offline channels. Fortunately, we have a sturdy approach in place as Sennheiser and its channel partners provide consumers with a choice of both offline as well as online medium.

Tell us briefly about the new products launched by Sennheiser and their USP and how do you think it will have an impact on the market?

To give music producers the full account of their mix, we recently introduced the HD 400 PRO studio headphones to our portfolio. An ideal companion for creators seeking natural and precise sound reproduction, these headphones are a reliable reference to create outstanding audio mixes to give an immersive listening experience to audiophiles.

Witnessing the rise of content creators, we introduced from mobile kits for vlogging, shotgun mics for the most demanding environments, to an ultra-convenient digital wireless lavalier for crystal-clear dialogue, built to be a great addition for vloggers, videographers, and mobile journalists.

To equip artists who put quality and performance above all, Sennheiser launched the EWD- Evolution Wireless Digital, which provides the most reliable connection for any situation, any place, today or even tomorrow – whether it's voice, lecture, conference, moderation, or live performance. A unique tool, best in its class with staggering 134 dB dynamic range – highest in any wireless system at present. The EWD series introduces an easy, app-based workflow while retaining all the professionality, multi-channel capability and reliability that users have come to expect of UHF and 1G8 microphones.

Considering the ever-increasing footfalls at music concerts, the live music industry will continue to grow in India in the coming years. Because live entertainment as a format will always remain a crucial element in providing a memorable experience to people. This will have a direct impact in the demand for superior professional equipment with cutting-edge technology, making it important for brands like us to constantly innovate and create the best to provide an impetus to this growing culture.

Through these launches, Sennheiser is catering to the ever-evolving needs of our customers through innovation and our passion for excellence.

Price has a significant influence on consumer behavior. What are your views on the Indian market for pro audio solutions given this price sensitivity?

Sennheiser, with a 76-year legacy has been at the helm of shaping the future of the audio industry. In India, people have started understanding the importance and the meaning of a superior audio quality. While investing in any audio device, consumers should not look at the price as the ultimate criteria. Considering that a lot of brands are entering the market, the audio space offers a huge scope for growth. Brands should ensure to not get into a rat race of producing affordable devices with no distinct USPs and key features.

Do you have any plans in 2022 in terms of conducting webinars?

In recent years, we conducted various virtual training programs for partners to help them navigate through unprecedented business-related dynamics. These trainings are undertaken to educate them about the market trends and leverage those to their benefits.

At Sennheiser we strongly believe that there should be no reason to stop educating yourself even while social distancing or working from home situation. Which is why we will continue to conduct a series of webinars this year, to offer both our customers and partners a chance to put forward their questions and clear out queries with the application engineer team.

The webinars would cover the applications of Wireless and RF Application - Wireless microphone and IEMs and various topics under the application such as the basics of Analogue & Digital Audio transmission, RF Noise floor, C/N Ration, RF Dynamic range, Intermodulation, Multichannel and MultiZone antenna setups for wireless mics, In Ear monitors, Sennheiser Flagship Digital 6000 series features, and Link Budget.

How does Sennheiser promote their service support system in India?

We do have quite a strong network of distributors and channel partners across India who play an extremely crucial role for us in catering to needs of our diverse customers PAN India. Additionally, we have the Online Reputation Management team to manage daily online inquiries from the customers. Our service centres are located in Gurgaon, Mumbai, and Kolkata.

Can you give us an outlook on what customers can expect from Sennheiser in the near future?

We plan to launch a range of varied products in the pro-audio segment and will keep our customers, partners, and other stakeholders updated about the same.

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