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Current Issue : November-December 2021
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Articles May-Jun 2022

CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Honouring the Legacy
Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture
NARENDRA NAIDU, Chairman and Managing Director, Rhino Engineers Pvt. Ltd.

This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature,... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

The CHORDFATHER   Experience   New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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CORPORATE FEATURE: SOUND RENTAL COMPANY

NJSM Marks a Milestone in the Business of Sound





From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio, following 25 years of continued growth and commitment. Johnny shares the success story.


With a steady and growing business, venturing into multiple facets of sound and sound development, NJSM has stood the test of time, weathering storms and emerging an industry leader in its 25th Year.

“We’re telling you our story, during a time, when the sound rental industry is facing its largest crunch. The facts are that currently, we’re all just surviving. These trying times, have however bought about crazy ideas that ensure that NJSM will survive to face another day and soar in the coming years.” Said, Nixon Johnny, Director NJSM.

Circa March 2020 NJSM knew the traditional model of sound rental wasn’t seeing its brightest times and they needed an alternate for the organization to shine through these dark days. Partnering with BNA Talent, (Artist Management company), they launched the NJSM Virtual Studio. Together they had the space, the sound equipment, the video equipment and an unbeatable array of technical expertise to service the entertainment industry. In-person live events were off the table, with an infectious disease bringing the global economy to a standstill. NJSM then created an alternate path, to bring live entertainment into the client’s devices. Using an array of internet service, and a spectacularly path breaking team, they took on this challenge and have ensured that they are able to sustain, grow and scale the NJSM Virtual Studio.


Nixon Johnny, Director NJSM does a sound check before a live event


In 1996, Nixon Johnny was one of the first few sound rental companies to buy and rent out branded speakers. He bought into the market Yamaha and JBL and stood neck to neck with the other big sound companies in Mumbai. With a humble beginning and a technical education and primarily fueled by a passion for sound, music, Nixon and NJSM manufactured their speaker boxes with locally sourced components. The inventory that Nixon built helped NJSM take baby steps into the space of sound rental.

The year 2010 was a pivot year for NJSM when the company acquired their first line array system, the DB Technologies (DVA:T4). Acquiring an inventory of over 32 boxes took NJSM into the league of big players. NJSM started servicing large concert type shows and private events and took over as the go-to sound vendor for a host of college show. NJSM’s presence grew consistently and spread across India because of its ability to provide great sound quality and technically managed sound requirement. This was just the beginning.

The Growth Story

A complete self-funded company, powering itself on the hard work and excellent service, in 2016, NJSM quickly learned top-level inventory and technical skills.


Winners All; The NJSM team who won the award for Best Sound Rental company at the PALM Sound & Light Awards 2018 pose with other winners. From l-r: Raghu Ramankutty, Warren D’souza, Sachit Subramanian, Sunil Karanjikar, Sancheth Suvarna, Nixon Johnny and Nikhil Mulay


With a goal to be able to service the major types of events, live concerts with the biggest names in the event industry, NJSM, grew into one of the most recognized names in the rental space. NJSM quickly built its inventory to include brands like D&B and L-Acoustics. The team hired talented sound engineers and technicians to hone their technical skills and deliver the best-on-ground sound events. Another milestone was adding 2 AVID S6L Larger Format Boards.

As the inventory grew with their technical sound team, NJSM continued to scale new heights, delivering sound for events like Vishal-Shekar Live shows in Goa, SUNBURN by Percept’s KSHMR, KYGO tours for their Kolkata & Mumbai chapters, Nucleya in Belgaum and Amit Trivedi in Mumbai.  These major events helped bag other shows with the help of super-reviews and feedback from all partners and vendors.

NJSM, over time, has invested in the right set of people and partnered with various companies to walk forward. “The understanding and belief that working together with people of different mindsets is one of the meaningful attributes of an organization that has helped sustain its growth from 1996 onward. Today we sit in a different world and, NJSM prepares to be ready for the next phase. The three-pronged key to success has been Sound technical knowledge, People and partnerships, Growth and success.  We have come through sheer perseverance and, we can’t wait to view the next phase of NJSM in times to come,” concludes Nixon.

Current Issue : March - April 2022
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