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Current Issue : November-December 2021
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Articles May-Jun 2022

CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Honouring the Legacy
Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture
NARENDRA NAIDU, Chairman and Managing Director, Rhino Engineers Pvt. Ltd.

This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature,... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

The CHORDFATHER   Experience   New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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TECHNICAL FOCUS - 5G in India

How 5G Will Transform the Audiovisual [AV] Industry






5G, the latest upgrade in the long-term evolution of technology and network solutions, has bought in tremendous changes in the industry. It is important to understand 5G technology and its imminent arrival in India and the opportunities it brings in AV communications, are explored by AV-ICN’s Tamshil Choudhary


A wireless architecture was created to lower energy consumption and maintenance costs. This capital improvement project will bring massive changes to the future of transmission of technology and consumer’s willingness to upgrade.

The previous generation of mobile networks such as 2G, 3G, and 4G introduced us to digital voice and thus carried a journey of presenting us with mobile data and led us to the era of mobile broadband.

5G is unified with a more capable air interface, it has been designed with an extended capacity to deliver higher multi-Gbps peak data speeds, ultra-low latency, more reliability, massive network capacity, increased availability, and a more uniform user experience to more users. Higher performance and improved efficiency empower new user experiences and connect new industries. 5G will impact every industry with faster AV communication, making safer transportation, remote healthcare, precision agriculture, digitized logistics, 3D, VR, AR entertainment, - and more - a reality.

5G AV/IT environment will have a serious positive impact on Research, Defense, and Space for a country like India, where communication is a hindrance.

AV Needs and Possibilities

 The industry is looking forward to taking advantage of higher speed and share higher quality videos. Upgrades include 1 GB or 10 GB Ethernet installations that will transmit 4K signals around facilities.

The need for speed is a crucial demand for the industry, everyone wants to interact with one another, have access to critical information, and explore their desired content as soon as possible.

And one thing we know that 5G will help increase speed dramatically so that companies will not hold on to one remote location. They will be virtually connecting via video conferences and even collaborate on projects with others irrespective of their geographical restriction.

5G’s full economic effect will be supporting a wide range of industries and potentially enabling up to $13.2 trillion worth of goods and services.

Digital signage has improved so much after the introduction of facial recognition in smartphones making it real-time fast and personalized, this has helped make the future more promising and is showing signs of further growth and development.

The 5G market went live in April 2019 has bought tremendous progress to certain service providers, whereas due to the Covid-19 pandemic, the industry is in a strain to come at par with the market.

Consumers are the essential factor that holds the helm of the market. Today, over 60 percent of communications service providers’ global revenue is from the consumer market. Major industry players are creating software and hardware product that leverage the 5g connectivity. Silicon Valley to South Korea, the world is competing to deliver faster services and products.

5G technology has created a dynamic path for hardware products that can leverage the connectivity by innovating products that include: multiplayer AR gaming headsets and handsets and 4K live-streaming wearable camera. The potential for the software-based product is promising. It can deliver innovative 3D AR edutainment apps, I-driven 5G live sports event streaming, Global edge reflector networks for collaborative apps and games, etc.

As the world is going through massive changes due to the coronavirus pandemic, we are struggling to survive and cope up with our lives and economies are looking forward to getting back on track, it is technology has helped us stay connected.

Even though the economies of massive countries have been under strain, they are slowly but gradually getting back on their feet, technology has helped us tremendously. 5G is transforming online education. Edtech is exploding on VC platforms awaiting its full impact in the 5G environment. 5G will further embed WFH in high-tech sectors in India especially. AV is the one industry that is booming since it has become the preferred choice to connect due to the travel restriction.

5G is driving global growth. Through a landmark 5G Economy study, we find that 5G’s full economic effect will be supporting a wide range of industries and potentially enabling up to $13.2 trillion worth of goods and services.

Businesses are discussing design and infrastructure options in anticipation of 5G networking and wireless technologies. Opportunities to capitalize on the 5G movement are expanding. 5G will touch the lives of every person in a dramatic manner. Is the Indian AV industry ready?

Current Issue : March - April 2022
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Issue : Janurary - February 2022
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