AV Expo

Articles September - October 2023

AV INSTALLATIONS: GLIMPSES New!

AV-ICN Expo Magazine shares a brief of latest installations from the world of pro AV in this recurring feature of AV installations. read more

Articles September - October 2023

PLAY Technologies Transforms AV Experiences at Aljamea New!

Sachin K. Jain, Principal Consultant, PLAY technologies, shares insights on the state-of-the-art facility as he recounts the installation experiences with AV-ICN Magazine. read more

Articles September - October 2023

Unwinding The Changing Dynamics of Sennheiser with Naveen Sridhara New!

During the latest 'TCC Medium' and 'TC Bar' launch, Naveen Sridhara, Director of Sales, Sennheiser, shared Sennheiser's big leap in the UC market and strategies to stimulate growth in the pro-AV segment. read more

Articles July-August 2023

PALM Expo 2023 Achieves Recognition from Global Brands New!

PALM Expo 2023 returned with its 21st edition, drawing exhibitors and at¬tendees from around the globe, simultaneously placing the Indian pro audio and lighting indus¬try on the map. read more

Articles July-August 2023

Pro AV Mass Market Momentum Emphasizes AV-ICN Expo Success New!

AV-ICN Expo 2023 took place at the BEC, Mumbai, once again marking its presence as the torchbearer for the AV industry in India. read more


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Online Instruments Announces Office Expansion in Dubai





The Bangalore-based Online Instruments (India) Pvt. Ltd. started back in 1994 as a small company in the distribution segment, gradually advanced into the system integration of audio-visual equipment and is now expanding internationally. The AV distribution and integration firm has now opened its international office in Dubai Mainland, located in the Burlington Tower in Business Bay.

Commenting on his decision, Shivanand Mahashetti, CEO of Online Instruments said, “ Dubai is the gateway of the Middle East and a prominent place in the United Arab Emirates. To make our business presence strong and reliable in the rest of the developing countries, including Saudi Arabia, Qatar, Oman, and also African countries, we opened the office in Dubai Mainland.”

Although the Pandemic has affected the Industry, Online Instruments has successfully opened Dubai Mainland office with the right products and platform assistance. The company is working with three imperative verticals -AV, LED Displays, and Lighting. Online Instruments is advancing opportunities and expanding its services to different sectors such as healthcare, hospitality, retail, entertainment, home automation, and others.

Online Instruments’ priority strategy for the Dubai market is to focus on imperative stages of the business from Designing, Selling to Installing and Servicing. With a detailed comprehension of the market requirement, the company is aiming to deliver proper initiatives that maintain favorable and progressive relation with their clients. The Dubai Mainland Office is working with in-house strength, streamlining the process, and creating progressive opportunities.

Online Instruments is known to deploy seamless distribution and system integration solutions in India. In Dubai, the company is working as an OEM while simultaneously promoting a wide range of Logic AV Products, with large format Logic LED Displays and Logic Commercial Lightening with customized, end-to-end solutions.  

“We believe that technology brings people and opportunity together and paves the right path towards success. Expanding the Middle East market as well as the African market is in our prime focus, and we are all set to design prestigious solutions for varied projects from conventional to noteworthy” said, Mahashetti.

Online Instruments is looking forward to expanding their business, and post-April the company is aiming to have an office setup in the USA and Philippines with in-house strength.

“Future is much bigger than the present and past and we have a long way to go. Technology is not limited, and it does not stop and so do we” said, Mahashetti.

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