AV Expo
Current Issue : May-June 2021




To The FREE Digital Magazine

Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more

Show More

Aurora Multimedia Appoints Mindstec Asia to develop Asian Business for China, Hong Kong, Macau, Taiwan, Japan, and South East Asia

Aurora, founded in 1998, manufactures products incorporated with state-of-the-art technologies that surpass typical specifications and features. It has experienced and penetrated in India and Korea successfully in the past 2 years, now Aurora is looking for expanding business in China, Hong Kong, Macau, Taiwan, Japan, and South East Asia. Aurora, a dominant force of advanced A/V processors in the A/V industry, now appointed Mindstec Asia to provide diverse advanced, reliable, and customized audiovisual solutions for China, Hong Kong, Macau, Taiwan, Japan, and South East Asia. “The agreement for sure can bring Aurora products into more markets all over the world with Mindstec Asia’s localized service support,” said Paul Harris, CEO of Aurora.

Mindstec Asia specializes in procurement and distribution of high-end audio-visual system-solution to bring the latest audio-visual solutions to the market. It now manages the Asia market in China, Hong Kong, Macau, Taiwan, Japan, and South East Asia for Aurora. Along with IP video distribution solutions, Mindstec Asia is offering Aurora dedicated local sales, training, and engineering support.

“Mindstec Asia as a leader in AV distribution, they clearly understand the needs of the customers in Asia. We are excited to work with Mindstec Asia, as they have an extensive network in the industry and the ability to market Aurora throughout China, Hong Kong, Macau, Taiwan, Japan, and South East Asia. They will broaden our global presence with localized support and education.” said Paul Harris, CEO of Aurora. “This is indeed a big leap for Aurora business in just two years of presence in India”, added Nataraju Upputuri - Director, Aurora Multimedia India. “Aurora Multimedia India will be extending all kinds of support to Mindstec Asia in establishing a business in those markets”, he further added.

Mindstec Asia will provide dedicated sales and engineering support in each country, taking advantage of Aurora’s reputation and deep market penetration in some of the world's fastest-growing economies. Harry Lam, Asian CEO of Mindstec Asia is very optimistic about the future of Aurora. “We want more people to enjoy the benefits of Aurora’s products, their full range of products has a very wide range of application, which is why we introduce this robust IP video distribution solution for the market. We have many advantages when it comes to selling this product in term of our distribution network and marketing capabilities. It is a further step towards strengthening our power and consolidate the leading position in the market with Aurora.”

Lam added, “In the ever-changing technology world, remaining competitive is the key to success. For the sake of proving that Mindstec Asia is always standing at the forefront of bringing the latest cutting-edge technology to customers, we would keep abreast with times and bring future-proof solutions to customers. And now we are busy setting up Aurora training centers, which will train, certify, and empower our channel partners to better understand and support the Aurora products.” Mindstec Asia is going to empower our channel partners with the right knowledge to enable them to support their clients with both sales and after-sales support. As a result, systems integrators and our client can enjoy more variety of the A/V product with fast delivery and reliable local support service.