AV Expo

Articles September - October 2023

AV INSTALLATIONS: GLIMPSES New!

AV-ICN Expo Magazine shares a brief of latest installations from the world of pro AV in this recurring feature of AV installations. read more

Articles September - October 2023

PLAY Technologies Transforms AV Experiences at Aljamea New!

Sachin K. Jain, Principal Consultant, PLAY technologies, shares insights on the state-of-the-art facility as he recounts the installation experiences with AV-ICN Magazine. read more

Articles September - October 2023

Unwinding The Changing Dynamics of Sennheiser with Naveen Sridhara New!

During the latest 'TCC Medium' and 'TC Bar' launch, Naveen Sridhara, Director of Sales, Sennheiser, shared Sennheiser's big leap in the UC market and strategies to stimulate growth in the pro-AV segment. read more

Articles July-August 2023

PALM Expo 2023 Achieves Recognition from Global Brands New!

PALM Expo 2023 returned with its 21st edition, drawing exhibitors and at¬tendees from around the globe, simultaneously placing the Indian pro audio and lighting indus¬try on the map. read more

Articles July-August 2023

Pro AV Mass Market Momentum Emphasizes AV-ICN Expo Success New!

AV-ICN Expo 2023 took place at the BEC, Mumbai, once again marking its presence as the torchbearer for the AV industry in India. read more


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Midwich Signs Huddly for Global Distribution




Midwich Group an audio visual (AV) distributor, has announced the signing of a global distribution agreement with Huddly, a manufacturer of high-quality video experience products. The agreement will expand Midwich’s Unified Communications and Collaboration (UC&C) offering.

Huddly combines hardware, software and AI to create intelligent vision products for everyone who uses video to collaborate, whether they are in the office or working from home. Its solutions with industry-leading partners cover a wide range of scenarios, guaranteeing a high-quality video meeting experience on Zoom, Microsoft Teams, and Google Meet. 

This global agreement expands on the Group’s existing partnership with Huddly in North America through Starin Marketing, inc. (acquired by Midwich Group in 2020), where there has been a rapid increase in demand for high-quality video experience products for the office and home environment.  

Stuart Mizon, Commercial Director, Midwich Group, comments. “We are delighted to have signed a global distribution agreement with Huddly, which is aligned with the Group’s ongoing focus on delivering UC&C solutions for our channel partners. We are pleased to extend our partnership with Huddly, especially having seen a substantial increase in demand for its products in North America. Huddly’s range of products deliver a high-quality video meeting experience, which has become a necessity as part of a simple and effective Unified Communications (UC) setup. We are also excited to see Huddly working with other key manufactures in our UC&C portfolio to provide collaborative meeting room and home working solutions to our channel partners. We look forward to working with Huddly to deliver their solutions across our global customer base.” 

Stein Ove Eriksen, CEO, Huddly, comments. “Midwich Group is an ideal global distribution partner for Huddly and we are excited to extend our successful cooperation with a global agreement. Through their professionalism, competence and global reach, Midwich Group will help us bring high-quality video experiences to everyone.” 

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