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Current Issue : Sept-Oct 2020
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Articles September-October 2020

Bose Integrator Fine Arts Solution Exploits Arenamatch Flexibility for Outdoor Installations

AV outdoor installations especially in sensitive constructions with peculiar physical restrictions require Speaker systems that are manipulative, customizable, for coverage horizontally and vertically..... read more

Acoustic and Audio System Design for Small Rooms – Part 3 - By Rahul Sarma

In Part 2 of the series, we spoke about the importance of sound isolation and how background noise can adversely impact the dynamic range of the audio playback. In Part 3 of the series..... read more

Articles July-August 2020

Banking On EYTE

EYTE Technologies Pvt. Ltd. spearheaded by Abdul Waheed was instrumental in helping realise a vision for UBS’ new Pune Office that works to automate and streamline Collaboration..... read more

Delta to Gain Momentum with Corporate and Education AV Solutions

The AV Industry business is experiencing positive growth in the iFPD segment for applications which include education and corporate..... read more

EULOGY - Ranjit Singh

Much-admired and acclaimed AV consultant, educator, speaker, trainer and AV-ICN CAVS instructor, Ranjit Singh, passed away on May 15, 2020 in Singapore leaving behind a huge void within the global..... read more

Acoustic and Audio System Design for Small Rooms- Part 2

In part 1 of this series we defined a small room, introduced the concept of sound waves as they relate to phase shift and comb filtering, and even touched on the Haas (precedence) effect. In this article, we will talk..... read more

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Aurora Multimedia Appoints Mindstec Asia to develop Asian Business for China, Hong Kong, Macau, Taiwan, Japan, and South East Asia



Aurora, founded in 1998, manufactures products incorporated with state-of-the-art technologies that surpass typical specifications and features. It has experienced and penetrated in India and Korea successfully in the past 2 years, now Aurora is looking for expanding business in China, Hong Kong, Macau, Taiwan, Japan, and South East Asia. Aurora, a dominant force of advanced A/V processors in the A/V industry, now appointed Mindstec Asia to provide diverse advanced, reliable, and customized audiovisual solutions for China, Hong Kong, Macau, Taiwan, Japan, and South East Asia. “The agreement for sure can bring Aurora products into more markets all over the world with Mindstec Asia’s localized service support,” said Paul Harris, CEO of Aurora.

Mindstec Asia specializes in procurement and distribution of high-end audio-visual system-solution to bring the latest audio-visual solutions to the market. It now manages the Asia market in China, Hong Kong, Macau, Taiwan, Japan, and South East Asia for Aurora. Along with IP video distribution solutions, Mindstec Asia is offering Aurora dedicated local sales, training, and engineering support.

“Mindstec Asia as a leader in AV distribution, they clearly understand the needs of the customers in Asia. We are excited to work with Mindstec Asia, as they have an extensive network in the industry and the ability to market Aurora throughout China, Hong Kong, Macau, Taiwan, Japan, and South East Asia. They will broaden our global presence with localized support and education.” said Paul Harris, CEO of Aurora. “This is indeed a big leap for Aurora business in just two years of presence in India”, added Nataraju Upputuri - Director, Aurora Multimedia India. “Aurora Multimedia India will be extending all kinds of support to Mindstec Asia in establishing a business in those markets”, he further added.

Mindstec Asia will provide dedicated sales and engineering support in each country, taking advantage of Aurora’s reputation and deep market penetration in some of the world's fastest-growing economies. Harry Lam, Asian CEO of Mindstec Asia is very optimistic about the future of Aurora. “We want more people to enjoy the benefits of Aurora’s products, their full range of products has a very wide range of application, which is why we introduce this robust IP video distribution solution for the market. We have many advantages when it comes to selling this product in term of our distribution network and marketing capabilities. It is a further step towards strengthening our power and consolidate the leading position in the market with Aurora.”

Lam added, “In the ever-changing technology world, remaining competitive is the key to success. For the sake of proving that Mindstec Asia is always standing at the forefront of bringing the latest cutting-edge technology to customers, we would keep abreast with times and bring future-proof solutions to customers. And now we are busy setting up Aurora training centers, which will train, certify, and empower our channel partners to better understand and support the Aurora products.” Mindstec Asia is going to empower our channel partners with the right knowledge to enable them to support their clients with both sales and after-sales support. As a result, systems integrators and our client can enjoy more variety of the A/V product with fast delivery and reliable local support service.

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