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Current Issue : March - June 2020
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Articles March-June 2020

Acoustic and Audio System Design for Small Rooms

Acoustic and audio system design for a “small room” can be extremely challenging, especially for critical listening applications like control rooms and reference home cinemas. It is vital to understand the relationship between system..... read more

Technology Enhancement from Smart to Intelligent!

In this article Abdul Waheed, Managing Director of EYTE Technologies Pvt. Ltd. talks about how technology has evolved over a period of the time and has been embraced by one and all..... read more

Harman Reigns Supreme in Indian Cinemas

From the first design to the finished furnishings, the goal of every multiplex or single screen cinema is to create a space that incorporates the impressive experience of science and commercial cinema. This is the reason why, since decades theatres across India have banked on HARMAN’s JBL range of cinema speakers...... read more

Sequence of Steps to Follow on Resuming Studio Operations Post an Extended Duration of Shutdown

Munro Acoustics India has put together a suggestion/ guideline document after consulting many studios and engineers across the world to aid their clients in the Indian Subcontinent, Middle East and SE Asia..... read more

Bose Professional Assures an IMMERSIVE SOUNDSCAPE At Sardar Patel Stadium – The Largest Cricket Stadium in the World

US President Donald Trump and First Lady Melania Trump were welcomed by Prime Minister Narendra Modi as they arrived for the “Namaste Trump” event on 24 Feb 2020..... read more

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Aurora Multimedia Appoints Mindstec Asia to develop Asian Business for China, Hong Kong, Macau, Taiwan, Japan, and South East Asia



Aurora, founded in 1998, manufactures products incorporated with state-of-the-art technologies that surpass typical specifications and features. It has experienced and penetrated in India and Korea successfully in the past 2 years, now Aurora is looking for expanding business in China, Hong Kong, Macau, Taiwan, Japan, and South East Asia. Aurora, a dominant force of advanced A/V processors in the A/V industry, now appointed Mindstec Asia to provide diverse advanced, reliable, and customized audiovisual solutions for China, Hong Kong, Macau, Taiwan, Japan, and South East Asia. “The agreement for sure can bring Aurora products into more markets all over the world with Mindstec Asia’s localized service support,” said Paul Harris, CEO of Aurora.

Mindstec Asia specializes in procurement and distribution of high-end audio-visual system-solution to bring the latest audio-visual solutions to the market. It now manages the Asia market in China, Hong Kong, Macau, Taiwan, Japan, and South East Asia for Aurora. Along with IP video distribution solutions, Mindstec Asia is offering Aurora dedicated local sales, training, and engineering support.

“Mindstec Asia as a leader in AV distribution, they clearly understand the needs of the customers in Asia. We are excited to work with Mindstec Asia, as they have an extensive network in the industry and the ability to market Aurora throughout China, Hong Kong, Macau, Taiwan, Japan, and South East Asia. They will broaden our global presence with localized support and education.” said Paul Harris, CEO of Aurora. “This is indeed a big leap for Aurora business in just two years of presence in India”, added Nataraju Upputuri - Director, Aurora Multimedia India. “Aurora Multimedia India will be extending all kinds of support to Mindstec Asia in establishing a business in those markets”, he further added.

Mindstec Asia will provide dedicated sales and engineering support in each country, taking advantage of Aurora’s reputation and deep market penetration in some of the world's fastest-growing economies. Harry Lam, Asian CEO of Mindstec Asia is very optimistic about the future of Aurora. “We want more people to enjoy the benefits of Aurora’s products, their full range of products has a very wide range of application, which is why we introduce this robust IP video distribution solution for the market. We have many advantages when it comes to selling this product in term of our distribution network and marketing capabilities. It is a further step towards strengthening our power and consolidate the leading position in the market with Aurora.”

Lam added, “In the ever-changing technology world, remaining competitive is the key to success. For the sake of proving that Mindstec Asia is always standing at the forefront of bringing the latest cutting-edge technology to customers, we would keep abreast with times and bring future-proof solutions to customers. And now we are busy setting up Aurora training centers, which will train, certify, and empower our channel partners to better understand and support the Aurora products.” Mindstec Asia is going to empower our channel partners with the right knowledge to enable them to support their clients with both sales and after-sales support. As a result, systems integrators and our client can enjoy more variety of the A/V product with fast delivery and reliable local support service.

Current Issue : March - June 2020
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