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Current Issue : Sept-Oct 2020
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Articles September-October 2020

Bose Integrator Fine Arts Solution Exploits Arenamatch Flexibility for Outdoor Installations

AV outdoor installations especially in sensitive constructions with peculiar physical restrictions require Speaker systems that are manipulative, customizable, for coverage horizontally and vertically..... read more

Acoustic and Audio System Design for Small Rooms – Part 3 - By Rahul Sarma

In Part 2 of the series, we spoke about the importance of sound isolation and how background noise can adversely impact the dynamic range of the audio playback. In Part 3 of the series..... read more

Articles July-August 2020

Banking On EYTE

EYTE Technologies Pvt. Ltd. spearheaded by Abdul Waheed was instrumental in helping realise a vision for UBS’ new Pune Office that works to automate and streamline Collaboration..... read more

Delta to Gain Momentum with Corporate and Education AV Solutions

The AV Industry business is experiencing positive growth in the iFPD segment for applications which include education and corporate..... read more

EULOGY - Ranjit Singh

Much-admired and acclaimed AV consultant, educator, speaker, trainer and AV-ICN CAVS instructor, Ranjit Singh, passed away on May 15, 2020 in Singapore leaving behind a huge void within the global..... read more

Acoustic and Audio System Design for Small Rooms- Part 2

In part 1 of this series we defined a small room, introduced the concept of sound waves as they relate to phase shift and comb filtering, and even touched on the Haas (precedence) effect. In this article, we will talk..... read more

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Biamp Promotes Niclas Brattberg to General Manager of Middle East and Asia-Pacific Markets



Niclas Brattberg Niclas, General Manager for
the Middle East and Asia-Pacific


Biamp  announced that Niclas Brattberg has been promoted to the position of General Manager for the Middle East and Asia-Pacific. This new position is designed to increase local presence and support for Biamp's distribution partners and clients in these regions. Brattberg brings more than 25 years of experience leading international sales organizations to this new role and will oversee all elements of Biamp's go-to-market strategy and execution in the Middle East and Asia.

"Biamp continues to invest heavily in international growth by hiring talented people and opening local offices in select markets," said Rashid Skaf, President, CEO and Co-chairman at Biamp. "We opened a new office in India last year and will open new offices in Dubai and Singapore in 2020."

"With our recent acquisitions and expanded product lines, I am excited to broaden Biamp's impact by aggressively pursuing business in all target geographies and vertical AV markets, which includes corporate, food service and hospitality, retail, large venues, education, religion, sports and leisure, and outdoor applications." said Brattberg.

Prior to joining Biamp, Brattberg ran international market development and sales for AMX and Harman for the Middle East and Asia-Pacific. During his 15 years in this role, Brattberg established deep relationships with distributors, governments, and corporate clients. Before joining AMX, Brattberg held multiple senior management and sales positions at Ericsson overseeing operations around the world, including the U.S., Latin America, Europe, the Middle East and Asia.

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