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Current Issue : March - June 2020
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Articles March-June 2020

Acoustic and Audio System Design for Small Rooms

Acoustic and audio system design for a “small room” can be extremely challenging, especially for critical listening applications like control rooms and reference home cinemas. It is vital to understand the relationship between system..... read more

Technology Enhancement from Smart to Intelligent!

In this article Abdul Waheed, Managing Director of EYTE Technologies Pvt. Ltd. talks about how technology has evolved over a period of the time and has been embraced by one and all..... read more

Harman Reigns Supreme in Indian Cinemas

From the first design to the finished furnishings, the goal of every multiplex or single screen cinema is to create a space that incorporates the impressive experience of science and commercial cinema. This is the reason why, since decades theatres across India have banked on HARMAN’s JBL range of cinema speakers...... read more

Sequence of Steps to Follow on Resuming Studio Operations Post an Extended Duration of Shutdown

Munro Acoustics India has put together a suggestion/ guideline document after consulting many studios and engineers across the world to aid their clients in the Indian Subcontinent, Middle East and SE Asia..... read more

Bose Professional Assures an IMMERSIVE SOUNDSCAPE At Sardar Patel Stadium – The Largest Cricket Stadium in the World

US President Donald Trump and First Lady Melania Trump were welcomed by Prime Minister Narendra Modi as they arrived for the “Namaste Trump” event on 24 Feb 2020..... read more

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AOTO Officially Introduces its New Visual Identity



Aoto English Logo

Aoto English Chinese Logo

Aoto English Chinese Slogan


AOTO has officially begun to adopt the new organization visual identity (VI) since 1st Sept to upgrade the company's image and catch up with the trend of this age. The new VI deeply reflects AOTO's “intelligent+” development strategy for the future 20 years. It also emphasizes the international vision and customer- oriented value.

VI Implication

  1. The new VI combines the word and the icon. It adopts the flat design, which is in line with the international mainstream logo design concept, reflecting the company's development direction of rooted in China and international scope.
  2. The letter 'A' represents 'Aced', it is also the initials of 'AI', means that AOTO is not only the leader of the LED industry, but also the advocator and promoter of the machine learning technology. AOTO will change people's lifestyle in the future 20 years with its intelligent technology.
  3. The solid capital 'A' and 'T' express the company's new slogan 'Attractive Technology', aiming to make life more convenient and brighter. The high-quality product will attract people and fully experience the charm of AOTO technology.
  4. The two capitals 'O' is composed of a dotted matrix symbolize a pair of pupils of human, as well as a telescope looking forward.
    Expanding the horizon of mankind's future is the mission and passion of AOTO.
  5. Each 'O' consists of 1080 dots, which means 1080 high definition. Its circular structure symbolizes perfection and harmony. It is not only the spirit of AOTO's 'Endeavor to Perfection', but also the unremitting pursuit of 'serving customers, seeking common development'.
  6. The brand color is blue, representing innovation and technology. Innovation is the eternal driving force of AOTO. Also, it is the foundation of AOTO's development around the world.

As a company that has experienced 26 years' development and challenge, AOTO always focuses on customer relationships and insists on technology-oriented development direction. 'Attractive Technology'- Intelligence will change the future. The “intelligent+” AOTO will make a mark in history as it brightens the world.

Current Issue : March - June 2020
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