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Current Issue : Sept-Oct 2020
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Articles September-October 2020

Bose Integrator Fine Arts Solution Exploits Arenamatch Flexibility for Outdoor Installations

AV outdoor installations especially in sensitive constructions with peculiar physical restrictions require Speaker systems that are manipulative, customizable, for coverage horizontally and vertically..... read more

Acoustic and Audio System Design for Small Rooms – Part 3 - By Rahul Sarma

In Part 2 of the series, we spoke about the importance of sound isolation and how background noise can adversely impact the dynamic range of the audio playback. In Part 3 of the series..... read more

Articles July-August 2020

Banking On EYTE

EYTE Technologies Pvt. Ltd. spearheaded by Abdul Waheed was instrumental in helping realise a vision for UBS’ new Pune Office that works to automate and streamline Collaboration..... read more

Delta to Gain Momentum with Corporate and Education AV Solutions

The AV Industry business is experiencing positive growth in the iFPD segment for applications which include education and corporate..... read more

EULOGY - Ranjit Singh

Much-admired and acclaimed AV consultant, educator, speaker, trainer and AV-ICN CAVS instructor, Ranjit Singh, passed away on May 15, 2020 in Singapore leaving behind a huge void within the global..... read more

Acoustic and Audio System Design for Small Rooms- Part 2

In part 1 of this series we defined a small room, introduced the concept of sound waves as they relate to phase shift and comb filtering, and even touched on the Haas (precedence) effect. In this article, we will talk..... read more

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AOTO Officially Introduces its New Visual Identity



Aoto English Logo

Aoto English Chinese Logo

Aoto English Chinese Slogan


AOTO has officially begun to adopt the new organization visual identity (VI) since 1st Sept to upgrade the company's image and catch up with the trend of this age. The new VI deeply reflects AOTO's “intelligent+” development strategy for the future 20 years. It also emphasizes the international vision and customer- oriented value.

VI Implication

  1. The new VI combines the word and the icon. It adopts the flat design, which is in line with the international mainstream logo design concept, reflecting the company's development direction of rooted in China and international scope.
  2. The letter 'A' represents 'Aced', it is also the initials of 'AI', means that AOTO is not only the leader of the LED industry, but also the advocator and promoter of the machine learning technology. AOTO will change people's lifestyle in the future 20 years with its intelligent technology.
  3. The solid capital 'A' and 'T' express the company's new slogan 'Attractive Technology', aiming to make life more convenient and brighter. The high-quality product will attract people and fully experience the charm of AOTO technology.
  4. The two capitals 'O' is composed of a dotted matrix symbolize a pair of pupils of human, as well as a telescope looking forward.
    Expanding the horizon of mankind's future is the mission and passion of AOTO.
  5. Each 'O' consists of 1080 dots, which means 1080 high definition. Its circular structure symbolizes perfection and harmony. It is not only the spirit of AOTO's 'Endeavor to Perfection', but also the unremitting pursuit of 'serving customers, seeking common development'.
  6. The brand color is blue, representing innovation and technology. Innovation is the eternal driving force of AOTO. Also, it is the foundation of AOTO's development around the world.

As a company that has experienced 26 years' development and challenge, AOTO always focuses on customer relationships and insists on technology-oriented development direction. 'Attractive Technology'- Intelligence will change the future. The “intelligent+” AOTO will make a mark in history as it brightens the world.

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